This year has been remarkable in many ways, making it difficult to plan ahead. However, as the holidays approach, it’s time to think about the challenges that will come up and solutions to those challenges.
Five Challenges Most Businesses will Face During the Holidays
While every industry is facing complications during the holidays this year, many will be tackling the same issues. Here are five problems you will likely need to solve:
- Staffing
- Seasonal staff training
- Economic changes
- Variations in the virus
- Challenges that are specific to your business or industry
You may be currently facing some of these challenges, even as you approach the holidays. Read on below to find solutions to these five issues.
Solutions That You Can Use Right Now
While you may not be facing the above challenges for a month or two, you can avoid them altogether by solving them before they happen. Here are five solutions that you can use right now to get a handle on any upcoming issues.
Get more efficient
Create processes and procedures for each part of your company, beginning with any area that gets particularly busy or backed up during the holidays. Setting up and documenting business systems now will make it easier to ramp up or spool down before, during, and after the holidays.
Additionally, increasing efficiency with processes and procedures will serve you beyond the 2021 holiday season.
Systemize your staff hiring
Hiring during the holiday season is often difficult enough without the additional staffing issues that many businesses are experiencing right now. One of the best ways to combat hiring and training issues is to systematize the process.
Systematization needs to be done in coordination with your HR department. And, if you are experiencing any hiring issues, it’s vital to look into every step of the process. Are you missing something? Is a well-staffed competitor offering something that you are not? Have you surveyed current employees and applicants to find out how you can improve the hiring process?
Getting answers to the above questions will vastly improve your hiring process and help you hire the qualified applicants you need to staff your company during the holidays.
Systematize training processes
If you hire seasonal staff, they need to be trained rapidly and well. Often, seasonal staff starts just in the nick of time, so set up an effective training process now, before your new team begins work.
Once you create a training process, have an employee do a test run through the process. It’s vital to work out kinks in advance, well before you and your team are in the thick of the holiday rush.
Launch seasonal products early
It seems that businesses are launching seasonal products earlier and earlier in the year. And there is good reason for this! While Black Friday is still a great time for many businesses, consumers are hoping to avoid shipping delays and the overall holiday rush by getting shopping over with earlier. So, if you have your product ready and are just waiting for the perfect time to launch, do it now!
Make sure you have a solid marketing plan for the season
Marketing is all-important during the holidays. Unfortunately, this is also the season when platforms charge more for ads and other marketing tools. Be sure you have a solid plan for both paid and native marketing that can be implemented rapidly.
Plan ahead for what you can control
Finally, there will always be aspects of your business that you cannot control. There is no way to manage the number of coronavirus cases in your area, what the national economy looks like, and other overarching concerns. Instead of getting mired down in things you cannot control, take a look at what you have authority over.
For example, you can control the quality of your customer service. You can control your efficient hiring practices and the excellence of your onboarding process. You can control your own business along with policies and best practices.
That means you can take the future of your company into your hands and plan ahead.
Are you ready to document and implement processes and procedures in your company? Talk to the experts at Business Success Consulting Group. We are here to help.
