Marketing is a vital part of any business strategy. Now that it’s halfway through the year, it’s time to review your marketing practices and consider updating some of your overall processes.
16 Marketing Updates
There are hundreds of actions you can take to change your marketing strategy. For example, your team could decide to go back to basics and take out TV ads - or go high-tech and only promote on the web. Here are 16 marketing approaches you can use to improve an existing plan:
1. Create an online seminar
Set up a free workshop either on your own or in partnership with a sister company to gain potential clients and get your name out to new people.
2. Run video ads
Video ads on Facebook and Instagram are the new TV commercial. They are often very affordable, with some stock sites providing video content that can be used with minor editing.
3. Utilize Instagram Stories
The temporary nature of Instagram Stories allows brands to try new things, do a soft launch, and get more personal. Experiment with Stories and find ways to reach new audiences.
4. Discover what clients want through surveys
Marketing surveys, product surveys, and customer service surveys have been around for a very long time. If you are wondering what your customers want and where they interact with your brand most - find out by asking them!
5. Set up a podcast
Podcasts have become mainstream with everyone from NPR to Trader Joe’s creating their own casts. Not only can they help keep your site relevant, but podcasts also have their own streaming platforms like Stitcher, Spotify, and Apple Podcasts - all of which reach a broad audience for little cost.
6. Reevaluate your site SEO
There are many tools available which can help you get a good look at your site statistics and then break everything down further to provide an in-depth view of website SEO. Utilizing this information allows you to modify content and improve ranking so more customers can find you via search.
7. Utilize Facebook Pixels for targeted advertisement
Facebook Pixels pulls information from your website to narrow down who would be most likely to buy from you. This tool is very useful in Facebook advertising.
8. Get your company listed on any free site possible
From Yelp to Google to Dex, the web has many free sites in which businesses can be found. Additionally, many of these list sites include companies automatically, whether the company has inputted their information or not. So, be sure to take control of any existing profiles while periodically adding your business information to list sites as they begin to establish themselves.
9. Hold a meetup or after-hours event
Get in touch with potential customers and people interested in your business by getting face-to-face time with them through a meetup or after-hours event.
10. Put together your own online conference or convention
Do you have far-flung business contacts? Put together an online convention, conference, or meetup and connect with potential clients that way.
11. Utilize AI
Artificial intelligence is used by companies big and small in many different ways. Whether your site could use chatbots or needs algorithms to provide a personalized experience to each customer, you can use AI to enhance overall customer experience.
12. Send messages to customers via social media messenger
2 billion messages are sent between people and businesses on Facebook Messanger every month! Social media messenger apps may now be the new newsletter.
13. Try remarketing campaigns
Have you ever put an item in a shopping cart and then abandoned it - only to have that item follow you around in ads as you navigate to other pages online? That is called a remarketing campaign, and it’s very effective. Try setting up a campaign for yourself and see how customers come back for their previously abandoned shopping carts.
14. Send your product to online influencers for review
“Influencer” became a dirty word when the Fyre Fest went up in smoke. However, online influencers do exist and can connect your product or service with their followers. Reach out to your favorite voices online and see how you can partner with them.
15. Optimize for voice search
Many sites and brands have optimized for mobile, but few have fully optimized for voice search. If you want your product to become available when a customer says “Hey Siri” or “Hey Alexa”, be sure to get your site optimized appropriately.
16. Try traditional marketing
Investing in online marketing is a great way to utilize micropayments and direct people to your website. However, traditional marketing methods still work. Actions like networking, speaking at conferences, and sports sponsorship can produce a sizeable return when done right.
Are you hoping to improve your marketing results? Contact Business Success Consulting Group today!
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