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The holidays are right around the corner. If you have a business that traditionally sells more products and services over the holiday season, it’s time to prepare for and capitalize on your business’s holiday growth. How to take advantage of seasonal growth Every year many businesses count on the time…

Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build…

Financial decisions can make or break a business, supporting success or burying a company in bills. Poor planning, lack of capital, and bad management are at the top of the list of reasons businesses fail.  Fortunately, your business success can be bolstered by sound financial strategies and excellent planning. Here…

Every successful business leader has a shared skillset. Whether you are an entrepreneur, a business owner, a member of leadership, a team lead, or an employee aspiring to move up the ladder, it’s crucial to develop proficiency in leadership skills. The first step in this development is identifying necessary attributes…

Marketing is a vital part of any business strategy. Now that it’s halfway through the year, it’s time to review your marketing practices and consider updating some of your overall processes. 16 Marketing Updates There are hundreds of actions you can take to change your marketing strategy. For example, your…

A business cannot grow without hiring and training employees. Additionally, particular hires don’t always work out, necessitating well-defined firing policies that benefit the company and contribute to its expansion. Gauging when it’s time to hire, fire, or train employees can be extremely difficult. That’s why we advocate for the establishment…

Executives often face long hours and constant pressures. This unending strain can cause burnout, leaving business leaders feeling listless, exhausted, and uninspired. Every business needs strong leaders at its head. That means cutting down on stress and preventing burnout is vital. How To Avoid Burnout Executive burnout is almost exclusively…

Customer needs are simple to define but may be more challenging to fulfill. Most customers simply want: a) Great service. b) Delivery of promised product or service. Different companies fulfill the above needs with varying degrees of success. Some go a bit over the top, others provide no or terrible…

Every entrepreneur needs a vast support network. The mentors, coaches, consultants, and industry leaders you meet can all provide needed support during and after a business launch. However, with much of our communication occurring in digital spaces, it can be more difficult than ever for business owners and entrepreneurs to…

The short answer to the question: “Do incentives improve performance in the workplace?” is “Yes.” Rewarding excellent work with money, perks, healthcare benefits, and more all improve employee performance and often boost company profitability. The idea that employee incentives will increase profitability often has business owners scratching their heads. Some…