Blog

Effective marketing strategies are vital for the growth of your business. Marketing is a valuable way to keep your sales team busy by providing new leads and keeping potential clients engaged with your business.  Often, marketing strategies focus on short-term targets like clients coming to a website. However, there are…

It seems that every company owner or executive is always looking for more business tools to use to cram more hours into the day. The average business owner works somewhere around 50 hours a week, with some increasing that amount to 60 hours. Almost all business owners say that they…

Successful businesses have a working sales strategy in place that they use every single day. This is not hyperbole; it’s something that happens in every growing company around the world. Now, often, when companies don’t have a proper strategy in place, they instead have one or two salespeople that are…

Most business owners establish a vision when they form their company. They keep that vision in their mind’s eye but don’t always share it with the rest of the team. It can often feel like a company vision is for the CEO alone - and not shared with all employees. …

Client loyalty is what keeps businesses afloat. Whether your company is as large as Amazon or as small as a family bakery, loyal customers will keep you going - and growing. You know the statistics. It’s ten times more expensive to attract new customers than it is to keep the…

Many business owners get into an industry because they have a passion for their industry, not because they love to monitor business metrics. However, tracking metrics is key to the success of any company.  Documenting essential statistics, profit and loss reports, sales and revenue reports, and marketing reports may seem…

In every business, there is a moment when things look shaky. It could be that sales are at a record low. Business may be interrupted by an “act of God” like a hurricane or global pandemic. These moments in time can make one feel very insecure.  Fortunately, there are ways…

Written processes and procedures should be reviewed on a regular basis to ensure that they are up-to-date and relevant.  This article provides a breakdown of process review best practices along with a checklist you can use during any review. Process Review Best Practices Follow this list of best practices as…

Implementing an effective knowledge transfer system will save your business time and money in the long term. That may sound like a bold statement, but it is true.  What is Knowledge Transfer?  Let’s begin this discussion with a look at what knowledge transfer is - and what it can do…

After 2020, most businesses got a taste of what it was like to go remote. And, many have found that working from home is more convenient and effective than requiring staff to come into the office.  Here are a few benefits to hiring remote workers: You can hire from a…