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You have probably received many emails from a variety of businesses talking about the measures they are talking to support at-home work and keep spaces sterilized. However, after that initial email, many companies go dark and return to “business as usual” when it comes to their marketing. This is a…

Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build…

Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly…

PR and marketing are vital to any enterprise. However, public relations is often not emphasized as much as marketing, which can be a real mistake. Your company may funnel quite a bit of money into ads, social media campaigns, and more while missing out on the power of the press.…

Every business needs to have an online presence and online marketing plan in place. Often, companies are on social media platforms like Facebook, Instagram, and Twitter. A company site may also have a blog or provide the viewer with the opportunity to sign up to their newsletter. All of these…

There’s a new generation hitting the workforce and the marketplace - Generation Z. This is the true tech generation, young people who don’t remember a world without cell phones or the internet. According to SocialMarketing.org and the New York Times, the oldest Gen Zers (or post-millennials) were born in 1995.…

Many vital departments actively support sales - helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more…

If you try to Google “how to make a new product that pays for itself” you will get stuck with many articles on paying yourself as an entrepreneur. This leads us to believe that there is not much information on ensuring that your new business development project, service, or product,…

Sales are the backbone of any business, and many of the actions your team does on a daily basis work to bolster your sales figures. There are several methods of encouraging sales and capturing the “low hanging fruit” of individuals ready to buy right now. However, there are multitudes of…

If you plan to grow your business in the new year, you need to have an excellent marketing plan in place. With so many different avenues to use online and off, getting in front of your target demographic may feel extremely complicated. Here is a marketing strategy you can use…