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There’s a new generation hitting the workforce and the marketplace - Generation Z. This is the true tech generation, young people who don’t remember a world without cell phones or the internet. According to SocialMarketing.org and the New York Times, the oldest Gen Zers (or post-millennials) were born in 1995.…

Many vital departments actively support sales - helping drive customers into your doors. These include your sales department (of course) as well as marketing and PR. Excellent sales numbers are not dependent upon your sales team alone. Marketing and public relations work with sales to create buzz and bring more…

If you try to Google “how to make a new product that pays for itself” you will get stuck with many articles on paying yourself as an entrepreneur. This leads us to believe that there is not much information on ensuring that your new business development project, service, or product,…

Sales are the backbone of any business, and many of the actions your team does on a daily basis work to bolster your sales figures. There are several methods of encouraging sales and capturing the “low hanging fruit” of individuals ready to buy right now. However, there are multitudes of…

If you plan to grow your business in the new year, you need to have an excellent marketing plan in place. With so many different avenues to use online and off, getting in front of your target demographic may feel extremely complicated. Here is a marketing strategy you can use…

Deciding which technology to apply to your company can be difficult. There is new hardware, software, and apps coming out every day that may or may not be useful for your business. That’s why we’ve provided some advice along with a short list on picking the right tech for your…

Marketing is an incredibly important part of any business. When done right, it brings floods of qualified customers to your doors, interested in your products or services, and ready to buy. When done poorly, marketing can have no to negative results. One tendency that we see occur over and over…

Customer service is one of those activities that many business owners feel they have to have for appearances - rather than for income generation. While a robust customer service experience is a “must have” for any business, this department can actually pay for itself. Customer Service Statistics When exploring the…

We do so much of our marketing online these days that small changes can make a big difference to a business’ overall success. That’s why we are providing you with eight online marketing tricks your business may not be using - or may not have even heard about. 1. Optimize…

In order to thrive in today’s economy, every business must have a cohesive marketing strategy. However, marketing can sometimes feel like a money sinkhole. So, instead of throwing money at marketing and crossing your fingers, here are ten ideas that can help you improve your current marketing strategy. 1. Find…