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A successful marketing strategy depends on many factors. One such factor is consistent and well-branded content.  However, if you own a business, you know that content creation can be challenging - even for your marketing team. While one team member may be excellent at writing content, they may not know…

Marketing is an area that many business owners struggle to systematize. Adi Klevit recently discussed this issue with Ryan Redding of DP Marketing Services. In this interview, he shared five marketing myths that get in the way of building successful marketing processes. Listen to the full interview here and read…

The new year is just days away. The holiday shopping period is officially over, and you, like many business owners, are strategizing and goal setting for 2022. This article explicitly addresses marketing and sales strategies, but we encourage you to look at your entire business and see where you can…

This year has been remarkable in many ways, making it difficult to plan ahead. However, as the holidays approach, it’s time to think about the challenges that will come up and solutions to those challenges. Five Challenges Most Businesses will Face During the Holidays While every industry is facing complications…

The last quarter of 2020 is here! During this year, we have talked about business stability, productively reviewing the year, and business growth - among other topics. These are all vital factors in creating a successful fourth quarter - and encouraging lasting growth into the new year. With the above…

As businesses reshape their operations throughout the year, it is crucial to continue promotional actions and stay in touch with potential clients. Some companies have cut down on such activities as they temporarily shut their doors or pivoted to at-home work. However, if your business is operating, then it needs…

You have probably received many emails from a variety of businesses talking about the measures they are talking to support at-home work and keep spaces sterilized. However, after that initial email, many companies go dark and return to “business as usual” when it comes to their marketing. This is a…

Facebook and Instagram have made recent algorithm changes that shut out organic content from businesses and prioritize paid content. These kinds of changes are likely to continue as Facebook and Instagram develop new paid ad offerings. Only five years ago, a business could open a free social media account, build…

Many businesses are offering the same good or service as others operating in their area. The thing that sets one company apart from its competition is its value proposition. When an entrepreneur starts a company, or a larger business hopes to expand into new markets, it is essential to clearly…

PR and marketing are vital to any enterprise. However, public relations is often not emphasized as much as marketing, which can be a real mistake. Your company may funnel quite a bit of money into ads, social media campaigns, and more while missing out on the power of the press.…