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Marketing can be very hit or miss, with some strategies working well and others making no discernible difference or even having a negative effect. That is why it is vital to document your marketing strategies and only use those that work. In a recent interview with Managing Partner of Immersive…

Lead generation is a vital part of the sales process. Many business owners approach lead generation in a variety of ways, but the most common are: Referrals Networking Cold outreach Loss leaders Social media Each one of these lead generation methods has its challenges. However, building a system around lead…

Entrepreneurs and business owners have new ideas for products, email newsletters, articles, and more just about every day. With a long list of marketing ideas, wouldn't it make sense to find out which will provide value to your business? This is where marketing surveys come in. In a recent interview,…

Every business owner knows that marketing can go over budget very rapidly. Ads alone can cost anywhere from five dollars to over ten million dollars. Then one includes the cost of a complete marketing team, the photo shoots, video shoots, and CRMs - and your marketing budget can go from…

The Business Success Consulting Group team and the Systems Simplified podcast continue to bring together thought leaders and entrepreneurs from industries across the map. Founder and CEO Adi Klevit interviewed thought leaders and entrepreneurs from industries across the map. She spoke with consultants and construction company owners, with CMOs and…

Marketing processes are vital to successfully selling any product - new or old. However, many companies spend most of their time creating the product rather than developing a marketing process for the new product.  Adi Klevit of Business Success Consulting Group recently spoke with Natalie Nathanson, the CEO of Magnetude…

A successful marketing strategy depends on many factors. One such factor is consistent and well-branded content.  However, if you own a business, you know that content creation can be challenging - even for your marketing team. While one team member may be excellent at writing content, they may not know…

Marketing is an area that many business owners struggle to systematize. Adi Klevit recently discussed this issue with Ryan Redding of DP Marketing Services. In this interview, he shared five marketing myths that get in the way of building successful marketing processes. Listen to the full interview here and read…

The new year is just days away. The holiday shopping period is officially over, and you, like many business owners, are strategizing and goal setting for 2022. This article explicitly addresses marketing and sales strategies, but we encourage you to look at your entire business and see where you can…

Planning ahead can often feel difficult given changing market conditions. However, as peak busy seasons or holidays approach, it’s time to think about the challenges that will come up and solutions to those challenges. Five Challenges Most Businesses will Face During the Holidays While every industry is facing complications during…