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Marketing is an incredibly important part of any business. When done right, it brings floods of qualified customers to your doors, interested in your products or services, and ready to buy. When done poorly, marketing can have no to negative results. One tendency that we see occur over and over…

Customer service is one of those activities that many business owners feel they have to have for appearances - rather than for income generation. While a robust customer service experience is a “must have” for any business, this department can actually pay for itself. Customer Service Statistics When exploring the…

We do so much of our marketing online these days that small changes can make a big difference to a business’ overall success. That’s why we are providing you with eight online marketing tricks your business may not be using - or may not have even heard about. 1. Optimize…

In order to thrive in today’s economy, every business must have a cohesive marketing strategy. However, marketing can sometimes feel like a money sinkhole. So, instead of throwing money at marketing and crossing your fingers, here are ten ideas that can help you improve your current marketing strategy. 1. Find…

Many employees and business owners allow things to slow down over the holidays. This holiday slump can cost money in lost business and missed opportunities. No one wants that! We have created a cheat sheet on how to avoid a holiday slowdown. Review If your business traditionally experiences a slower…

Marketing has changed dramatically over the years. We have gone from ads in the newspaper to TV spots to social media campaigns. Back in the Don Draper years we had big, expensive marketing campaigns dreamed up by the guys on Madison Avenue. Failure came at an enormous cost and success…

Every business strives to get ahead of the competition. They slash prices, have sales, run PR campaigns, hire new salespeople, and more. But some businesses manage to pull ahead and others fall behind. There are many factors that go into this. However, there is one component that will help you…