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A strong brand identity underlies every aspect of your business. You want your marketing, sales, company culture, and more to reflect this identity so that it becomes inherent to your business.  In a recent podcast interview, Chris Smith, Founder of The Possibility Company, discussed defining a brand identity with Adi…

Many businesses stay small because the owner does not build processes and delegate tasks. Companies that grow are those with systems in place that make daily tasks replicable by others, allowing the owner to step back and actually grow the business.  In a recent conversation with Jason Yarusi, Founder and…

Client meetings, webinars, conferences, trade shows, and more are all valuable ways to connect with clients, potential customers, and others in your industry. However, they must be well-thought-out to be successful. In a recent discussion with Andy McNeill, Founder and CEO of American Meetings, Inc., Adi Klevit and Andy discussed…

Upselling existing customers can be the key to keeping your business growing as you continue to offer value to them. Most business owners know that retaining existing customers costs significantly less than obtaining new customers and that customers will go out of their way to buy a particular brand or…

Have you ever had a sale that seemed like it was going to close, so you whipped out your sales process and started following the steps - only to have everything fall apart?  If you answered "Yes," then this article is for you! While most buyers respond well to your…

You can build systems for just about any part of your life, including becoming the type of leader that you want to be. Many business leaders want to be thoughtful, effective, confident, and creative. These attributes and many others make great leaders but can be hard to cultivate. They often…

Preparing your business for sale or taking on investors is quite a bit of work. Fortunately, many of the steps you must take to exit your business or take on investors are the exact steps you must take if you want to be able to step away from your company.…

Every successful business relies on the effective management of its most valuable resources: time, money, and energy. Misusing these assets can lead to burnout and diminished returns, while strategic allocation empowers growth and prosperity.  But how can you enhance your company's performance while safeguarding these vital resources?  Fractional COO Cassie…

Customer service feeds into a customer experience that will lead the customer to return to your company or may drive them away. Neglecting to create customer experience policies and processes makes the experience different for every customer and causes confusion among your employees. You can likely think of examples in…

Most of your marketing strategies are likely geared around increased brand awareness and adding potential customers to the sales funnel. Creating processes around branding and marketing is the best way to ensure consistency and a widening customer base as your company grows and evolves. Whether you are just starting a…