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Jul1Can You Patch Up Vulnerabilities in Your Business Before They Happen?
Every business has vulnerabilities and needs to manage risk, but what if you could anticipate and build a plan before something negative happens? What if you assessed possible outcomes and created solutions in advance? This is what Erika Andresen, Founder of EaaS Consulting, and Adi Klevit, CEO of Business Success…
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Jun18Use Brand Identity to Build Effective Business Systems
A strong brand identity underlies every aspect of your business. You want your marketing, sales, company culture, and more to reflect this identity so that it becomes inherent to your business. In a recent podcast interview, Chris Smith, Founder of The Possibility Company, discussed defining a brand identity with Adi…
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Jun11How Building Processes Supports Scalability
Many businesses stay small because the owner does not build processes and delegate tasks. Companies that grow are those with systems in place that make daily tasks replicable by others, allowing the owner to step back and actually grow the business. In a recent conversation with Jason Yarusi, Founder and…
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May30How to Perfect Your Upselling System
Upselling existing customers can be the key to keeping your business growing as you continue to offer value to them. Most business owners know that retaining existing customers costs significantly less than obtaining new customers and that customers will go out of their way to buy a particular brand or…
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May1How to Prepare Your Business for Investment or Sale
Preparing your business for sale or taking on investors is quite a bit of work. Fortunately, many of the steps you must take to exit your business or take on investors are the exact steps you must take if you want to be able to step away from your company.…
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Apr24Five Strategies for Solving Your Communication Woes
Employees communicate on all types of platforms and devices. Businesses offer email, Slack, Teams, Zoom, ClickUp, Asana, Whatsapp, texting, physical pieces of paper, and more. This variety of communication forms makes it very easy for something to fall through the cracks, making it difficult for anyone to do their job…
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Apr22Creating Business Systems Sets the Stage for Successful Delegation
Successful delegation is vital to support business growth. However, it’s also tricky. It can be challenging to know when to delegate, train the person to whom you are delegating, and then let go of the process you have delegated. In a recent conversation with Alexis Kingsbury, founder of AirManual, Adi…
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Apr15Elevate Your Business Efficiency: Practical Strategies for Optimal Resource Management
Every successful business relies on the effective management of its most valuable resources: time, money, and energy. Misusing these assets can lead to burnout and diminished returns, while strategic allocation empowers growth and prosperity. But how can you enhance your company's performance while safeguarding these vital resources? Fractional COO Cassie…
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Apr9How to Build an Excellent Customer Experience
Customer service feeds into a customer experience that will lead the customer to return to your company or may drive them away. Neglecting to create customer experience policies and processes makes the experience different for every customer and causes confusion among your employees. You can likely think of examples in…
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Apr1Use These Three Strategies to Improve Brand Recognition
Most of your marketing strategies are likely geared around increased brand awareness and adding potential customers to the sales funnel. Creating processes around branding and marketing is the best way to ensure consistency and a widening customer base as your company grows and evolves. Whether you are just starting a…
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