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Upselling existing customers can be the key to keeping your business growing as you continue to offer value to them. Most business owners know that retaining existing customers costs significantly less than obtaining new customers and that customers will go out of their way to buy a particular brand or…

Preparing your business for sale or taking on investors is quite a bit of work. Fortunately, many of the steps you must take to exit your business or take on investors are the exact steps you must take if you want to be able to step away from your company.…

Employees communicate on all types of platforms and devices. Businesses offer email, Slack, Teams, Zoom, ClickUp, Asana, Whatsapp, texting, physical pieces of paper, and more. This variety of communication forms makes it very easy for something to fall through the cracks, making it difficult for anyone to do their job…

Successful delegation is vital to support business growth. However, it’s also tricky. It can be challenging to know when to delegate, train the person to whom you are delegating, and then let go of the process you have delegated.  In a recent conversation with Alexis Kingsbury, founder of AirManual, Adi…

Every successful business relies on the effective management of its most valuable resources: time, money, and energy. Misusing these assets can lead to burnout and diminished returns, while strategic allocation empowers growth and prosperity.  But how can you enhance your company's performance while safeguarding these vital resources?  Fractional COO Cassie…

Customer service feeds into a customer experience that will lead the customer to return to your company or may drive them away. Neglecting to create customer experience policies and processes makes the experience different for every customer and causes confusion among your employees. You can likely think of examples in…

Most of your marketing strategies are likely geared around increased brand awareness and adding potential customers to the sales funnel. Creating processes around branding and marketing is the best way to ensure consistency and a widening customer base as your company grows and evolves. Whether you are just starting a…

Entrepreneurs and business owners can only grow their businesses when they delegate. However, many in the CSuite have difficulty letting go of tasks, even when they need time and mental space to focus on strategic goals. This can lead to haphazard and poorly managed delegation, which likely will result in…

A sales process is something just about every business continually revisits, tweaks, and tries to improve.  One way to improve your sales process is to simplify it by starting with the ideal client. In a recent interview, Harry Spaight, Founder of Selling With Dignity, spoke with Adi Klevit from Business…

Marketing can be very hit or miss, with some strategies working well and others making no discernible difference or even having a negative effect. That is why it is vital to document your marketing strategies and only use those that work. In a recent interview with Managing Partner of Immersive…